If you are a business owner in Seattle, you probably have been involved in some kind of digital marketing effort and you may have had good, mixed or no results at all in regard to driving new customers to your business. No matter what stage you are in regarding your business website, it might be a good time to re-assess your page and seek some expert advice. One thing for sure is that you need to be certain that your website is accessible by mobile devices. Statistics tell us that up to 65 to 70 per cent of all internet searches are now being conducted by mobile devices such as iPads, smartphones and tablets. This simply means that if your website is not optimized for these views, you are missing out on an entire sector of potential new customers.
Your website doesn’t have to be super high end you just need to make sure your customers are able to navigate it nice and easy. As an example you can use photos to enhance what people see about your business, as they will have subconscious feelings about how they perceive your business fitting into their own lives. If you are a restaurant for example, photos of happy customers enjoying themselves would be appropriate. So would yummy pictures of great recipes you offer works well too.
If you are a law firm, photos of a concerned and competent attorney visiting with a client would instill trust and a feeling of safety if a client were to hire the lawyer from your firm. People use the internet to find information about things, and your website should be well organized in that manner to provide that information. That is where the term “keywords” comes from, as the keywords are what people enter into the search engine search box to identify the information they are looking for. It used to be easy for a business owner to create his or her own website, sprinkle a few key words throughout the site in strategic positions, and then find that the website got ranked. Today, there is much more to it, and you will need to hire an expert seattle seo firm who can demonstrate results for their current clients.
First of all, the process is much more involved now than it has ever been, and secondly you should be spending your time making room for new customers, not building websites. Your website should be the focal point of your online presence, being well organized and easy to navigate. When people come to your site, they should be able to find the categories and information they are looking for with one click, without being sent to extraneous areas where they can get lost. By hiring a professional website developer you are leaving that part of your business to people who can get results, and bring you the new customers you need continually to support and grow your business.