Despite digital media innovations, consumers face convergence challenges
The evolution of digital media has introduced tremendous innovations in video entertainment that collectively represent the most significant disruption in the TV industry since the introduction of cable TV. Next generation TV features such as high-definition, time and place shifting, downloadable movies, internet video, and even mobile video are now available to consumers. Despite these innovations, the independent evolution of technology and offerings has created a cluttered and confusing combination of partial solutions involving multiple disconnected networks, devices and sources of content. As a result, consumers are left with trying to make a collection of special purposes set-set-top-boxes, each with their own user interface, remote and bill to work together effectively.
Sezmi offers a new choice in consumer video entertainment
Sezmi was founded to offer consumers a new choice in television entertainment that integrates the next generation of television features and content with the traditional television programming that people expect and want to watch. By re-thinking the home entertainment experience from the ground up, Sezmi has developed the first complete TV 2.0 offering that is designed to address the fundamental shifts in consumer television viewing behavior. The foundational elements of Sezmi include:
Designed for on-demand viewing
Delivered wirelessly to the home
Enables self-installation
Provides a comprehensive content offering
Personalized and tailored to the individual viewer
Priced attractively at about half the cost of comparable TV services
Delivers targeted, interactive and measurable advertising
Leveraging the best of broadcast and broadband to deliver TV 2.0
To deliver the full range of content that consumers expect at an affordable price we created a network that cost effectively enables targeted, flexible delivery of content while overcoming the limitations of broadband. Our content distribution solution (known as FlexCast™) seamlessly combines the efficiency and scale of broadcast delivery with the interactivity and access of broadband.
The system utilizes available capacity in existing digital television broadcast networks and creates a private, secure content distribution platform. The private broadcast transmission is combined with existing broadband infrastructure to cost effectively route and deliver video content.
Sezmi has also developed a cutting edge, smart antenna indoor reception system that makes both its private broadcast and existing terrestrial TV broadcasts accessible in an unprecedented manner. This network-attached reception system can be placed in any location in the home and requires no user adjustments.
New approach to video provides benefits to partners
Sezmi’s next-generation television offering provides content providers, advertisers, broadcasters, and broadband providers, new opportunities to add value to existing services and transition through the current disruptions facing the industry.
Specifically, Sezmi brings:
Advertisers a way to realize internet-like efficiency with television advertising by delivering highly relevant, targeted ads to the individual and receiving viewer feedback to increase marketing ROI.
Broadcasters the opportunity to enhance their core service, while receiving significant returns on their digital investments through a proven subscription television business model and targeted advertising.
Broadband service providersan end-to-end, differentiated television service that is the ideal triple-play video companion to their existing voice and data services. Unlike IPTV, Sezmi's service utilizes the existing broadband network and does not require a significant capital infrastructure investment.
Sezmi Availability
Sezmi has established partnerships with broadcasters, broadband providers and content companies to commence technical trials in preparation for commercial launch across several major U.S. markets later this year.
